The Google AdSense solution is used by millions of
web masters around the world. Some of them have
great success and good income, while others get
only a few dollars.
Here we will share some basic tips which are
known to help increase the revenue generated
through Google AdSense.
First, you should choose the advertisement block
format which best suits your web site visual style.
The experience shows that the 336×280 Large
Rectangle, the 300×250 Medium Rectangle, and the
160×600 Wide Skyscraper are the most effective
shapes. Still, you should mind the visual
appearance of your web pages when you insert the
AdSense code. If you have a little space for ads, the
best solution will be the link unit format.
Additionally, you should pick the most suitable color
palette for your ads block. If you have a light
background on your web site, it is better to use a
similar light palette for the AdSense box. The
contrast choice for an ads box palette is good only
for web sites with dark background. Still, it is better
to pick a color which already exists in your web
It is better to create an ads unit which includes
both text and images. In this way both will be
displayed and this will increase the chance to get a
click on an advertisement by a web site visitor.
Next, you should consider the location of the ads on
your web pages.
Probably the best position of the advertisements is
in the top / header of your site. However, this can
break the consistency of your content, so you
should be careful using such a solution. Other good
locations are just below the navigation bar, above
the footer and in the left menu area. You should
always put yourself in the visitors’ shoes and look
to the web site from their point of view. If the ads
block makes you feel uncomfortable while browsing
the web site, you should consider a different
position or formatting.
Additionally, you should define the number of the
advertisement units per page. There are some
restrictions about it. You are allowed to have up to
three advertisement units per page (in addition to
three link units and three referral units). If you have
a web site with a lot of content, which requires the
visitors to scroll down the pages or you manage a
forum or a blog, it is wise to put more AdSense
blocks. However, always make sure that the main
unit which will generate the major part of the
revenue is loaded first in the web site source code.
In case you wonder, if you place more than 3 ads
units on a page only the first 3 will appear.
Detailed instructions on how to improve the
efficiency of your AdSense blocks can be found in
the Google AdSense resources section:
Any problem go to video help